The Power of Customer Satisfaction and Retention: Insights from Geskus Studio & Yearbook Publishing

I am thrilled to share some exciting news. After a successful renewal season, I am proud to announce that Geskus has achieved its best performance yet, with a remarkable 98.7% retention rate. This achievement is a testament to the hard work and dedication of our team, and I couldn't be prouder of what we have accomplished together.

In today's competitive business landscape, meeting customer expectations is more challenging than ever. Customers not only expect a great product but also impeccable customer service, an affordable price point, and much more. The question then arises: Does offering all of this pay off?

The answer is a resounding yes. Customer satisfaction and retention go hand in hand. Research shows that 81% of satisfied customers are more likely to spend money with you again if they have a positive experience. Conversely, as many as 95% of dissatisfied customers will take some action after having a negative experience with your brand, which can range from complaining to their friends to posting a negative review online.

While we cannot control external factors such as the economy, inflation, or our competitors, we can control the experience you have with us. By focusing on improving customer satisfaction, we have proved we can increase an overall experience and a high retention rate.

At Geskus we listen to our customers- both parents and schools. Collecting feedback and understanding their needs and pain points helped tailor products and services to better meet expectations.

At Geskus, we are committed to providing you with the best possible experience. We will continue to listen to your feedback, innovate our products and services, and strive for excellence in everything we do.

Thank you for your continued support and trust in Geskus Studio and Yearbook Publishing. Together, we will continue to achieve great things.

Sincerely,

Rich Carroll

CEO, Geskus Studio and Yearbook Publishing